You may own a large company, you work for a boss or you have a couple of side hustles going. Perhaps you play a team sport or you’re part of a group that would like its own identity. Whatever your situation might be, you are probably looking for ways to make a statement about your brand. From embroidered workwear to social media ads here are five ideas that can launch you into your audience’s awareness.
1. Make Your Physical Presence Powerful
A visual representation of your brand is by far one of the most effective ideas you can implement. Especially, when it comes to getting brand recognition. There are a couple of ways you can go about this, whether you are a shop or an individual getting out into the public eye.
- Branding your clothes: Printing, or better yet, embroidering your clothes work well. The image will be seen whenever your team members engage with others—during and after office hours. You can apply this to workwear, team togs, staff uniforms or even promotional items for swag giveaways.
- Be seen at important events: If your side hustle is a miniature crochet boutique or something artisan, make sure you are seen at markets and stalls. Likewise, if your industry is children’s toys, it might be a good idea to sign up for an upcoming expo. Go where the masses will see you, at gatherings relevant to your niche. That’s where you find interested clients, instead of the general public who may not appreciate your wares.
- Advertise where you will be seen: There is no point placing ads for your golfing apparel in a cooking magazine. Choose the right spots and tailor your adverts for where your potential clients will see them.
2. Social Media is King
We all know that social media has changed the world and it’s good news for business. For example, tailored ads make it even easier to target your clients based on their needs and interests.
That being said if you want to build your following, hard-selling your wares all the time can seem pushy and boring. Rather, opt for some engaging content. Create pieces that will interest your potential customers, then share it regularly and consistently. Make it easy for people to enjoy your pages, streams, and blogs, so they keep coming back for more. After all, long-term loyalty is more beneficial and profitable than trying to win over new clients all the time.
There are multiple platforms to join. Each has its own unique advantages, styles, and turnaround time when promoting, so use what’s relevant and practical for you. Here are just some ideas you can use, depending on what will fit your brand:
Remember you don’t need to be on every platform, so choose where you’ll spend your time and money. Market research about your audience will tell you which option is best.
3. Too Much (or Little) of a Good Thing
You’ll probably experienced the bother of over-promoting. There is a science to advertising and putting out content. More is not always better, especially if you’re pushing out hard sales, time-sensitive offers or even reminders or newsletters. Likewise, do it too infrequently and you risk being forgotten about or lost in the wave of information.
Consistency and quality are the top characteristics to keep in mind when considering the content. As a general rule, consider the following posting schedules:
- Facebook: Once per day
- YouTube: Once per week
- Instagram: Twice per day
- TikTok: Three times per day
- Pinterest: 10 times per day
- Twitter: a whopping 15 times per day
4. Your Space on the Web
While social media is extremely important, there’s one space that you absolutely need to own. Your domain. This is the place where your website ‘lives’. In today’s competitive business environment, if you don’t have an online page that features you, then others may assume you simply don’t exist. For many people, a website is proof that you are a legitimate business.
If you don’t already have a website and don’t know where to start, you could have a look at what your competitors are doing. Buy your domain space and get a web developer to customise your brand online for all the world to see.
5. Prove You are Here to Stay
Brand loyalty is the more powerful asset to harness when you have it. Although it involves being extremely consistent and can take a long time to build up, once you’ve won the hearts of your clients they will seldom stray from you.
There are many ways to prove to the general public that you aren’t going anywhere. You need to convince them you plan to serve them in the long term, staying relevant yet catering to the changes in the industry. To get this right, regularly review what you’re doing to remain on par with audience needs and industry trends. That’s how you ensure your clientèle will continue to identify with your product or service for the long haul.
Advertising is a long-term plan, but there’s a lot you can start doing today. Will it be a few more social media posts than before? Or will you invest in company outfits to make your team your best ambassadors to date?
If you have more tips, please share with the community!