Your startup website should be designed in such a way that it builds and promotes your business. It’s one of the best marketing tools an entrepreneur can have if they want to be seen as an entity worth dealing with. Well-designed websites bring traffic to your site which results in lead generation and sale conversions.
It’s clear you need to take advantage of this digital marketing tool to promote and sell your products and services. When building your website, you could hire the services of an SEO agency Melbourne businesses are using to rank their sites high on Google. It can place you a step ahead of the competition.
Search engine optimisation is one of our top tips for building your own successful startup websites. But, read on as we share other great tips to ensure your startup gets the audience it needs to thrive in a competitive economy.
6 Top Tips for Building Your Own Startup Website
1. Pick a Good Website Builder
Hiring a website designer can be expensive and for most startups this could be an inhibitive cost they can’t afford in the beginning. The next option is to use a website builder to help you create your own site.
There are hundreds of website builders you can pick from but make sure you use one that has the following features:
- A range of templates and themes that let you find the right design for your startup’s core business.
- Drag and drop editor for easy creating and designing of pages.
- Customisable options so you can personalise your website to align with your brand.
- Offers solutions and tools for ecommerce sites.
- Lets you build forms for contact details and customer queries or feedback.
- Has a blogging function.
- Makes it easy to share on social media platforms.
- Includes website analytics and reporting.
- Gives you a custom domain name.
- Is easy to use.
Creating your own website is simple when you have these features and tools to work with.
2. Know What You Want From Your Website
Spend some time planning the content of your website and defining what you want to achieve from having online pages. Have a clear vision and mission in mind so your online audience gets the message you’re putting across to them. This way, there’s little confusion about what your brand is selling or offering your potential clients.
A successful website includes content that’s informative, precise and attractive, drawing in your customers to engage more with your startup. This can only be achieved when you know what you want your website to do for you and your brand.
3. Take Advantage of Optimisation Strategies
SEO is king when it comes to optimising your online presence. While good website builders can help you develop SEO strategies, it’s recommended to get the experts to help you in this aspect. Good SEO practices will get your website ranking high with Google and other search engines. This means traffic will be driven to your site and you’re more likely to have successful sales conversions.
Optimisation strategies can be used in content creation, images and in link building to help make your website stand out online. While you can teach yourself how to use SEO, it’s sometimes quicker—and worth it—to hire an expert in this field to get you started.
4. Use Top Quality Images
While it’s tempting to use free stock photography to add images to your website, using too many can make your site look unprofessional. Hunt around for top quality images and use fewer pictures to keep initial costs down.
If you’re selling products online, hire a photographer to take quality shots so they look good in your ecommerce store. Good images make it easier for your customers to see what they’re buying.
5. Include Chatbots
Including chatbots on your startup website is a good way to offer customer service from the beginning. These facilitate online communication and allow your customers to ask questions and get immediate support or feedback, resulting in happy users. Chatbots also direct customers to a live chat with a real human when necessary.
Offering good customer service is key to running a successful startup. If you’re relying on your website to be the forefront of your business, you need tools to optimise client engagement. Having a chatbot is a good place to start!
6. Is Your Website Mobile-Friendly?
Statistics show that mobile devices account for over half of the web traffic worldwide in the last quarter of 2021. This includes mobile phones and tablets. Online shopping has increased since the start of the COVID-19 pandemic and many users are using their mobiles to make purchases.
If you want to tap into this market, you need to ensure your website is navigable on mobile devices. This way, you can rest assured your customer will stay online while using your site to make purchases or book a service.
Building a startup website can be done successfully when you follow some of the tips in this article. This way, you can benefit from a marketing tool that’ll increase your brand’s image from the beginning. And, it will lead to sales conversions that’ll generate the revenue you need to stay in business.