Your company has developed a great frozen food product. You’re ready to get it out to market and you’re well-assured that once customers try it, they’ll love it. A major part of your success, however, will hinge on getting your product placed on frozen food shelves and noticed. You want shoppers to be attracted to your product when it’s surrounded by your competitors’ items. Choosing the right custom frozen food packaging can make a difference in how both retailers and customers react after your product enters the marketplace.
Stand Out From Competition
Flexible and customized frozen food packaging can bring your product’s marketing a range of advantages. Because flexible food packaging can be printed while it’s still flat, the entire surface becomes a colorful canvas. Use it to showcase highly engaging and appetizing images of what’s in store for the purchaser. Digital printing does more than provide colorful custom-designed packaging. Eye-catching photo-quality images can also be featured.
Don’t allow your product’s packaging to be an afterthought. Your packaging can instead be the game-changer when the customer decides which item goes into the shopping cart. With the proper utilization of graphic design and the printing capabilities of digital flexible packaging, you can demonstrate the unique aspects of what your product offers. Your packaging can also educate the customer. Describe your product’s qualities and nutrition benefits and create a memorable brand identity.
Help Build a Following
Combine custom digital printing with smart-packaging QR codes. You can then offer your customers more reliable assurances that your product is both safe and verifiably authentic. Your customer will only need to scan the QR code on your smart flexible packaging to confirm that the contents inside came from your company. As the product’s producer, you can also trace your items’ movements through the supply chain and get a clearer picture of how your logistics are functioning.
Customer engagement builds brand loyalty, and it need not end at the point of purchase. Custom digital printing on your flexible frozen food packaging can engage your customers interactively. Purchasers can scan your QR code for loyalty points, recipes and expanded product information. In return, you’ll be able to gather valuable marketing information regarding customer demographics and preferences.
Show Your Commitment to Sustainability
Eco-friendly sustainable pouch packaging demonstrates your commitment to lowering your brand’s carbon footprint. Your choice of packaging can show your customers that your brand is helping to cut down greenhouse gas emissions and reduce landfill waste. Fewer natural resources are used when products reach supermarket shelves in flexible packaging. Because of the lighter packaging weight, shipping products to stores in flexible packaging lessens transportation costs. Lower shipping costs reduce pollution and fossil fuel use.
In addition to being recyclable, eco-friendly frozen food packaging can display photo-quality images. The digital printing systems that produce high-impact graphics are also more energy-efficient. Fewer greenhouse gases are released than what would be emitted through traditional printing press methods.
Be sure your company’s products land on supermarket shelves in visually appealing, sustainable and smart customer-interactive packaging. Your brand can increase sales while you build customer loyalty. By partnering with the right digitally based custom packaging provider, your products will find their way onto more retail shelves, and they’ll also be showing up in more of your repeat customers’ homes.