Engagement is what’s going to help your business succeed online. So, it’s about time to get serious about it. However, not all digital marketing strategies are made equally, such as email marketing or paid ads. Each has its own distinct advantages that can be leveraged to achieve success.- Better SMS Marketing
The good news is that there’s one effective and affordable digital marketing strategy that you can use to reach and engage your target audience: SMS marketing. Why SMS or short message service?
Well, an SMS marketing campaign earns more revenue than any other form of marketing, and it’s more affordable. And to get the best results through SMS marketing, you shouldn’t dive in without a plan. For a little help, below are four tips to wield the power of SMS marketing for your business to get the best results:
Ensure to Have Decent Website Traffic
Take note that text marketing only works best when you have a good amount of website traffic. Why? Because the people who will be most receptive to your SMS messages are those, who have already shown interest in your business by visiting your site.
Another thing, text messaging takes place at the bottom of the funnel. It is meant to make people convert with valuable content or enticing offers. Aim to have at least 20,000 website visitors per month. These people will likely be on your list of SMS subscribers.
However, let’s say you have a website that’s not getting much traffic. You can increase your website traffic with the help of content marketing, SEO, and paid ads. Once you’ve increased your web traffic, then you can start planning your SMS campaigns.
Make It Easy for Site Visitors to Subscribe to your Better SMS Marketing Campaigns List
Now that we know having a decent amount of website traffic is crucial for SMS marketing, the next step is to make it easy for these visitors to subscribe to your SMS list.
You want to reduce friction as much as possible and make subscribing a no-brainer. You don’t want to force your site visitors to go through a long and arduous process just to subscribe. Remember that they’re not as patient as you are and don’t have the time to go through a complicated process.
So, how can you go about this? For one, you can feature popups to get people to subscribe. The user can tap on a button that says “subscribe” and be done with it. They send their contact information with one click.
Another way is to add an SMS subscription service form on your website’s sidebar. This way, people can easily subscribe without having to leave the page they’re on. Or, you can add a subscribe form to your blog’s post footer.
You can also encourage people to subscribe by giving them an incentive, such as a discount or a freebie. This way, they have more reasons to sign up.
Essentially, the goal is to eliminate any barrier that’s preventing people from subscribing to your SMS list. So, make it as easy and convenient as possible.
Content is Key for SMS Messaging
Just like with any other marketing strategy, the content you send through SMS needs to be high-quality. It needs to be relevant and valuable to your target audience.
Your content shouldn’t be spammy or promotional. Instead, it should be informative and helpful. It should provide value to the reader and address their needs. So, rather than pushing your customers to buy your products, your SMS content should focus on providing them with useful information.
Share helpful and interesting content that your target audience will find helpful. It could be in the form of tips, tricks, hacks, or advice. You can also share links to your blog posts, infographics, images, or videos. Additionally, you can send them discounts or freebies from time to time.
Don’t pressure your subscribers into buying your products or services. But instead, start a conversation. For example, you can ask them what their biggest challenge is. And then, you can provide a solution through your content.
SMS marketing is all about providing value to your target audience. So, make sure that your customers receive SMS messages that are relevant and useful to them.
Nurture Your Leads By Sending Regular SMS Messages
Regularly send SMS marketing messages to your subscribers to nurture your relationship with them. It’s not enough to send them one text message per month. You need to send them SMS messages regularly.
Set up an automated SMS campaign, you may want to look for an app that provides a mass texting service that sends out text messages daily, weekly, or bi-weekly. These text messages should be different from each other. They should provide value and build upon one another.
Regular and constant communication is key to keeping your subscribers engaged. So, don’t just send one SMS message; send SMS messages regularly.
Text message marketing can be a compelling way to reach your customers, but only if done well. If you want to make the most of this type of marketing, follow the SMS marketing tips outlined in this blog post. And ensure that you’re always putting your customers first to nurture long-lasting relationships with them.
So, start implementing SMS marketing into your overall marketing strategy today. And see how it can help grow your business. Also, find an SMS messaging platform or SMS marketing program that offers the features and integrations you need to make your SMS marketing campaign a success.