Robert Gallagher said, “Change is inevitable – except from a vending machine”. When it comes to technology, change IS inevitable. Technology innovation is more rapid than ever before and the Apple iPhone and iOS is a big part of that innovation. There is a frenzied hive of activity among third party iPhone application developers. So, how do you apply new mobile technologies to support your team members, customers, stakeholders and partners so your company can generate more revenue, especially when this vision is often complicated by limited IT resources and the need to move quickly to satisfy product and competitive issues without a misstep? Users expect cutting edge technology, and features and applications to satisfy their needs. Customers expect flexible, sophisticated features to satisfy their need for quality, entertainment, functionality, ease of use, simplicity and robust functionality.
When cutting edge technologies are combined to create a virtual world that is flexible, fast and intuitive, users can leverage mobile devices as a literal extension of their social and business life. That is a pretty tall order for even the most impressively astute organization! Hand held devices, mobile applications, tablet computers and Smart Phones are useless if business users can’t leverage them to run the business, and customers can’t buy or research your products and services.
What you need is an IT consulting partner with mobile web application development experience, and the skills to develop cross-platform solutions, and bundle components to address a broader client need – someone who knows open source and proprietary platforms, and can design and develop cross-platform mobile applications for the most popular mobile devices. But, before you look for an iPhone mobile application developer, your enterprise should understand the trends and factors that will affect iPhone mobile app success in 2021 and 2022.
Apple Developer and User Suitability and Strategy
If you are an iPhone user and have upgraded your phone recently, you know that Apple is keeping pace with new, impressive features and the supporting technology has made for quite a developer playground. The goal of all this innovation is, of course, building the iPhone customer market to compete with the Android OS and create product loyalty for future product releases.
One of the most important factors in the Apple focus is the customer. By focusing on customer needs and wants, Apple has created a foundation for its current and future products both in the consumer and the business community. And, yes, business mobile apps are an important aspect of its approach! Here are a few areas of product, iOS and application focus Apple and its third party developers have adopted.
- Intuitive Ux – easy to understand and navigate.
- Dependable Support – users have easy and fast access to tech support and user support.
- Responsive to User Feedback – Customers (both consumer and business) have provided a lot of feedback and Apple has gathered and responded to that feedback to create an environment that meets user expectations.
- Security – Apple supports and is vocal about customer security and data privacy.
- Third Party Developer Support – Apple provides plenty of tools, information and a community to support developers
- App Store and Payment Structure – the Apple App Store, its development and maintenance fees are all designed to attract and retain developers who wish to create apps and want Apple support. Customers can easily find, download and use apps with the understanding that these apps have been tested in the Apple environment.
Market and User Trends Affecting the iOS and iPhone Market
As smart phone and mobile device users become savvier, the competition has become stronger and change is more rapid. Apple is poised to make its changes and release its products quickly and has proven experience in that regard. While Androids are popular devices, the user demand for new features, easier navigation and use and a global data and social sharing environment will drive Apple and its competitors and Apple is well positioned to address these market demands and changes.
Machine Learning and Natural Language Processing (NLP)
Consumers and business users do not want complicated apps. They want ease-of-use and mobile apps that leverage machine learning and natural language processing to address these demands will provide better support for the average user. While demographics often reveal that younger, more tech savvy users will be the first to embrace new technology and features, the market demand among older users is growing fast. Older business users are being asked to embrace technology and use smart phones and devices provided by the organization to complete tasks and stay abreast of business developments on the road. Older consumers are pressed to embrace new video, social and media mobile apps to keep up with family, friends and the world. Taking the ‘tech’ out of the technology and creating apps using machine learning and NLP will help Apple advance user adoption.
Big Data and Cloud
Big data and the Cloud are important concepts in the business community and, even in the consumer environment, apps that integrate and present data from disparate data sources or store and present data within and from a Cloud app will be even more important over this and future years. Data is important to business users and, whether consumers know it or not, it also fuels crucial information for consumer use (think apps that tracked the COVID-19 pandemic using data from multiple sources). Whether users are interested in politics, health, media, entertainment or other topics, big data and the Cloud will support these applications.
Everyone is streaming these days and there are new and more advanced streaming apps in the iPhone iOS environment are more popular than ever. Combining streaming apps with search capability, presenting suggestions and recommendations and offering features to support national and international vendors, film festivals and other applications will drive new features and functionality and expand this market.
Security and Data Privacy
With hackers, malware and ransomware in the news, businesses and consumers are more concerned than ever when it comes to data and security. New tools and apps within the iOS as well as new third party security apps will be mandatory and Apple has already committed publicly to this important aspect of development tools.
Opening the mobile environment to those with visual or audial disabilities will be even more critical. Apps to support Siri and Sirikit for audio searches, low vision and other supportive application innovations will be crucial.
Wearables and Integration
Integrating the SmartWatch environment and transferring and using apps from a smart watch to an iPhone and back again are convenience features that user will want. Younger users with fitness, music and other apps on their smart watch will want the ability to use both devices seamlessly. The Smartwatch market is growing steadily and will continue to grow and new mobile apps that measure heart rate and track location will make these devices more important for older users and those with health conditions.
Swift5 programming is compatible with X Code 10.2, Swift 4.1, Swift 4.2 and Swift 4 and provides support for business mobile apps to leverage more complex functionality and connection to internet-enabled devices and the Internet of Things (IoT).
Now that you understand the trends and considerations that will affect the success of your iPhone mobile application, you will want to select an iPhone and mobile application developer with the right skills and experience to support those cutting edge technologies. What you need is an IT consulting partner with iPhone mobile app development company and mobile web application development experience, and the skills to develop cross-platform solutions, and bundle components to address a broader client need – someone who knows open source and proprietary platforms, and can design and develop cross-platform mobile applications for the most popular mobile devices.