Influencers are the new way to quickly give your brand some credibility and put it in front of hungry consumers looking for the next big product or service. Influencer marketing involves a new way of marketing goods and services.
In comparison to traditional TV, newspaper, and radio commercials, it is a personalized form of marketing and brand promotion. It is mostly done by credible personalities online. The new market is one of the latest and best ways relatively new brands can get traction and optimum visibility for their emerging businesses.
How an influencer may help your brand drive sales
Influencer marketing involves the use of popular personalities online. These popular people are called influencers. They are influencers because they have millions of followers, fans, and subscribers that empathize with their views and expressions. They have cult followership in various online social media channels like WhatsApp, Instagram, Twitter, Facebook, YouTube, Snapchat, and many more.
They push new brands by writing a post about your brand and adding their personal story and perspective. This strategy helps to craft your brand story in such a compelling way that their fans/followers will empathize with your brand. In most cases, they usually write about how your brand saved their lives or how it was such a lifeline to them, and they couldn’t live without it. This type of strategy usually creates a sentimental and emotional image for your brand that helps to win you more sales and revenue.
Who is a good influencer?
Now before your brand has to become fully known, you need to know what makes a good influencer. Not everybody with millions of followers can be a good influencer. So, what special attributes do good influencers have? A good marketing influencer does most or all of the following:
- They regularly engage with their online followers.
- Know about the guide for the best practice of influencer marketing.
- Knows how to stick to agreements and deadlines.
- care about the plights of the brands that they promote.
- Delivers the right form of promotional and marketing message based on the brand’s best sales and marketing pitch.
Using influencers for Public Relations
Known as Influencer PR, it is a form of marketing that gives new and existing brands identity to the public. This is used especially when the brands are relatively unknown. Influencer PR involves an excellent form of storytelling and caters to the emotions of followers, fans, and subscribers.
With influencer PR, influencers are being used as Public relations experts to help announce important press releases that are very essential to the brand identity and perception of businesses. Influencer PR usually comprises Vloggers and bloggers who create online videos and written content to communicate special brand values, news, or message to the public. Influencer PR can be used to communicate with a targeted group online.
What are some of the strategies behind influencer marketing
- Originality: Influencers are usually perceived as being real and original by their followers. This is why they will usually accept any advice, recommendation, and tip from the influencers.
- No adblocking: Like many other platforms online, some adblockers stop your brand from being seen by many people. Influencer marketing never uses any adblockers.
- Ability to access an untapped market: This is one of the key drivers of influencer marketing. You can get to a marketplace that is difficult to penetrate when you use traditional media platforms.