Instagram has become the latest trend of social media marketing strategies nowadays. The users can place ads on their Instagram stories to connect directly with their potential client base. It has become an essential part of effective digital marketing strategies, with its one billion monthly users. However, Instagram has two types of accounts, personal accounts and business accounts. You can post some great pictures from your personal Instagram account, just like your Instagram business account, but a business account on Instagram has many more premium features. It means that an Instagram business account has more probability of reaching up to your potential customers. It is, however, the main benefit of an Instagram business account vs personal account. There are many more benefits, what are they? Keep reading to reveal the benefits.

You can feature stories in both Instagram business account vs personal accounts in a similar way. It’s difficult to spot the difference between them unless and until some underlying features are revealed.

The “Swipe Up” Feature

IF your Instagram business account has more than 10K followers, Instagram allows a “swipe up” prompt at the bottom of the story that you post. This prompt helps the users to swipe directly, to a web page or a website to which your story refers. For instance, if you are a food manufacturing company advertising to sell your eatables, clicking on the swipe-up feature of the Instagram story will redirect to the webpage from where the users can directly buy the items of their choice. It builds confidence in the customer that you are a vital part of the Instagram community, not just an anonymous name. 

Moreover, an Instagram business account vs personal account allows easy access to a website directly, which remains the main challenge for many digital marketing strategies. The swipe-up feature for a specific event, product, or service helps to track the number of visits and efficiency of your story.

The Analytics

Analytics is very crucial for getting desired results of digital marketing. They are important statistics that help in analyzing the efficiency of your post. The analytics helps us in knowing whether our posts are reaching the targeted audience or just going unnoticed. If we compare Instagram business account vs personal, we will find that business account comes with analytics. These analytics are the stats that help in better understanding your targeted audience. It helps in sharing the information that the users have been looking for. It builds a strong relationship between the seller and its customers. 

An Instagram business account has analytics, which a personal account does not have. The business accounts have a “view insights” button below, which provides the following details:

  • Which accounts are being covered?
  • How many accounts have started following you?
  • How many users visited your profile via your hashtags?

The “boosting up”

In a comparison of the Instagram business account vs personal account, it is always the business account that will win. Every day, about 200 million users visit a business account. They do it at least once a day. You can boost up your profile only when it is a business account. Once you discover what strategy is working for your account through business analytics, you can use this feature to boost the number of post views. You can reach far-off with an Instagram business account as compared to a personal account. 

The” Contact” Button

An Instagram personal account allows you to place a lot of information in your profile, but access to this information is limited to the users. You directly place your company’s contact info in your business account. 

If you own a business account vs personal account, you become eligible for a ‘Contact’ Button. As soon as you set up your business profile, it allows you to set up contact details. You also get a contact button in your profile through which the users can directly call you or mail you through Instagram. They don’t need to travel across your website to get in touch with your company. 

Grow your business with Instagram

Social media is full of ads, stories, and various kinds of posts, that draw the users’ attention. Instagram has also become quite popular, so how can you benefit from an Instagram profile?

If you already have a personal Instagram account, you can easily convert it into a business account with simple steps. On the other side, you don’t have a personal account, you can start from scratch firstly by creating a personal profile. 

If you already have a personal profile, follow these steps for creating a business profile:

  • Open an Instagram account and go to settings.
  • Tap on your profile and then tap on the three lines at the right side of your name 
  • Scroll down and tap on the option “Switch to business profile”.
  • Create a business profile, and fill in as much information as possible. 
  • Start posting

 Switching to business is quite easy and takes only a few minutes. The next trial is to grow your business through Instagram with carefully curated and strategically placed posts. You need to fill your Instagram business account as much as possible. The more info you add, the better it will be. With a few tips, an Instagram business account vs personal account can be made quite efficient. 

Consistent posts:

Building a posting schedule on your Instagram business account helps to capitalize on the users looking for new businesses, products, or services that you might be providing. 

Quality Posts:

If you are working so hard for your business expansion, you work equally hard on the quality of your posts. The posts must be relevant, high quality, and useful for the users. The pictures should be attractive and shot from a high-quality camera. The videos must be shot clearly from a high-quality camera, must be engaging, and not very long. If you are using faces in your pictures, it will surely attract more users.  

Hashtag Research:

Research the important hashtags that are used in the industry. Use these hashtags carefully. The number of hashtags, must be limited to 10 per post, don’t flood too many. Try this and see your posts getting noticed with a large number of users. 

Analytics tracking: 

One of the reasons for setting up an Instagram business account vs personal account was to check the analytics. So, it is important to keep an eye on the analytics and review them at least once. They will be telling us how well our business account is working. 

On the last note, always use ads on your stories and interact with the visitors. Ignoring their comments or messages gives a negative impact on them. So it is always advised to give replies and interact with the audience. 

By Swati