content marketing campaign

How to Start a Content Marketing Campaign

Did you know that more than 90% of businesses use content marketing?

There’s no doubt that this is one of the most popular and effective methods of building an online presence. From social media marketing to SEO, content marketing is the technique that ties it all together.

If you’re starting to build your brand and want to get noticed through content, a strong strategy is essential. By planning your approach in advance, you can expect a much more successful campaign and a higher return on investment (ROI).

Get started with this guide on how to create a content marketing campaign.

Set Your Goals

Before you start creating your content marketing strategy, you need to look at your goals. What are you aiming to do by putting your content out there? Why are you posting it in the first place?

Sure, you want conversions and you want to see profits increase, but your goals need to be more confined. Maybe you’re trying to drive traffic towards your website while connecting more with your audience. Or maybe you want to show off your expertise and establish yourself as a professional in your industry.

Understand Your Audience

Before looking into any content marketing tools or starting to create content, you need to know more about your audience. What are they going to be interested in, what matters to them, and what are their values? Create a buyer persona of a typical customer you want to attract and make sure all of your content is directed towards this type of person.

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What Content Will You Produce?

There are plenty of types of content marketing out there and, unless you have an unlimited budget, you can’t do it all. You’ll have to choose which avenues you focus on.

This will largely be based on your budget and your audience. You might not be able to shoot professional videos every week for YouTube, your audience is also on Instagram and you can definitely afford a few good photos and social media management!

Once you know what you’re putting out there, create a calendar. For example, you could have a blog that goes out every Saturday, an Instagram photo daily, and an infographic once a month.

Hire the Professionals

While you can do a lot of marketing yourself, you’ll get the best results by creating a professional team. Start by hiring a freelance writer who can create blogs, type up social media captions, and draft up eBooks for you. Hiring a content writer should always be your first port of call.

Distribute Your Content

When looking at content marketing examples, you won’t see any good strategies that don’t involve distribution. You need to consider how you’re going to get your content out there and noticed, and here are some different ways you can do that:

  • Publish a shortened version of your article on social media with a link to the full version
  • Use social media marketing
  • Use third-party platforms to share your content, like Medium and Pinterest

What Next?

Now you know a little bit more about what you have to do, it’s time to start creating your content marketing campaign! If you’re struggling, it could be worth hiring digital marketing experts to help you.

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