Online T-Shirt Business

How To Start An Online T-Shirt Business in 2022

Print on demand T-shirts are making it easier than ever to launch an online T-shirt business of your own, whether you’re an individual entrepreneur or part of a larger company that wants to expand its brand by selling more products directly to customers. If you’re determined – you can have your own business fully operational within just a few weeks.

Let’s look at how to start an online T-shirt Business in 2022:

  1. Find Your Niche

In order to compete online, you need to find your niche and get good at it. Customers aren’t interested in just deals – they want an experience, brand, and quality. 

To stand out, learn everything you can about print on demand T-shirt business. Selecting high-quality shirts will set you apart from your competitors; poor quality is a red flag that customers don’t take lightly. 

Invest time and money into research to ensure that whatever shirts you sell are top-notch. Finally, keep your costs low and invest in creating an engaging brand.

  1. Create Stunning Designs That Will Appeal to Your Customer Audience

If you know how to design great graphics, you’re ahead of most people looking to create a successful print-on-demand business. If not, learn it (or pay someone else to learn it for you). 

Read through online articles and watch instructional videos on graphic design basics. When your designs are getting close to what you want them to look like, get feedback from friends and family. 

And don’t forget about color! It may seem obvious, but if your audience wants to wear something in purple but you don’t have that shade available for printing, it can be more difficult than simply having made an error with color choices.

  1. Start Building Your Audience

If you want to sell T-shirts online, you need an audience of people to buy them. Whether it’s on social media or starting your own blog, you need a group of interested customers.

Focus on growing your following on Instagram, Facebook, and TikTok as well as connecting with other content creators who can promote your work. Keep growing that audience over time and, when you launch your store, they’ll be ready for their first purchase! 

  1. Find a Print on Demand Partner Who Will Print Your Beautiful Designs
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In order to start an online t-shirt business, you need a partner who will print your designs on demand. Fortunately, companies like Printseekers allow anyone to take their beautiful designs and print them onto a variety of items including T-shirts, hoodies, posters, and sweatshirts. 

All you have to do is upload your designs (or let them design it for you), choose a shirt type and buy as many shirts as you want with just one click! How cool is that? 

  1. Order Your Product

Now that you’re designs are all ready to go, you’ll just need to get the product in hand. In order to do that, you’ll need to order it from

When receiving the product, make sure you check everything thoroughly, including how it’s packaged, what is written on the package, how the product feels, and what is the print quality. This will ensure that your customers are happy when they receive their packages, and also that you don’t have any problems down the line. 

You may find yourself ordering more than you originally planned; if a design doesn’t print quite as bright as it did on screen, for example, or if a shirt shrinks more than expected. 

If possible try to have an experienced photographer do a photoshoot of your product so that when it appears on your website it looks super fresh and professional.

  1. Create an E-commerce Shop

To sell your t-shirt designs, you will need a place where to do it. Your options are – to create an e-commerce website or create a social media shop on Instagram or Facebook. If you are looking into starting an e-commerce website, here are some of our favorite options to power your website: Shopify, BigCommerce, Squarespace, and WordPress. Creating a website using these platforms is relatively easy and possible to do yourself. However, you can always ask a programmer for help.

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Remember that you don’t have to have hundreds of products in your shop, just a few will be good for the start.

  1. Figure out your marketing strategy and start using it

If you’re going to be starting an online T-shirt business, think about how you plan on marketing it. Do you plan on focusing on a niche or will you try to sell to everyone? What is your financial goal and when do you want to hit it? Put together some numbers – how many t-shirts do you need to sell per month, how much do they cost you and what are your margins?

Research similar businesses and see if there are any trends in social media ads that work. Talk to people who have had success with a print on demand business. Use these insights as a guide for setting goals, planning your future content, and figuring out which customers you should target. Figure out what your competitors’ websites and social media look like so that yours can be better.

  1. Always Follow the Customer

It’s true that back in 2002, your competition was limited to people selling t-shirts out of their closets or putting stickers on them. Now, you have to compete with thousands of e-commerce stores that are popping up every day. 

So, always listen to your customers and help them find what they’re looking for. If customers request a specific design, start doing research and creating that design.

Don’t limit yourself by thinking there is only one way to do something; every day is an opportunity to grow as an entrepreneur if you are open-minded and willing to learn. And don’t forget about social media!


With print on demand clothing stores opening up around the globe and big-name companies like Tesla using print on demand T-shirts as inbound marketing tools, starting an online t-shirt business in 2022 is easier than you might think. 

So what’s stopping you? Why wait until 2023 to get started? Start today!

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