About 90% of consumers won’t return to a website after a bad experience. Meanwhile, 70% of businesses online fail because of bad usability.
Unfortunately, only 55% of companies conduct user experience (UX) testing. Many businesses fail to consider the UX at all. If you’re neglecting your website’s UX, you could lose customers.
Your clickthrough rate and dwell times will start to drop, allowing your bounce rate to rise. Your search engine ranking could plummet. Consumers might have a difficult time finding your website online as a result.
Instead, consider these top UX design trends of 2021. By keeping up with these trends, you can become a smart marketer. People will linger on your pages and explore your wow-worthy designs.
Then, you can rank higher, reach more customers, and generate fresh traffic to your site.
Keep your website up-to-date with these UX/UI design trends today!
1. Digital Health
The pandemic has triggered many new user experience design trends. For example, new digital health opportunities now include:
- Telemedicine
- Artificial intelligence
- Wearables
Wearables now include new self-monitoring applications regarding blood pressure, heart rate, steps, and sleep. Users can now take control of their own health. They can use healthcare artificial intelligence software to make better lifestyle choices.
Telemedicine now allows doctors to help patients remotely. This trend has increased significantly during the pandemic as well. Patients no longer have to visit a doctor’s office to receive the medical help they need.
Artificial intelligence allows genomics, drug discovery, precision medicine, and medical imaging. Doctors can now prescribe personalized treatment plans based on a patient’s lifestyle and genetic makeup.
Recognizing these changes in digital health can open new doors and smart marketing techniques.
2. Virtual Reality
By 2021, virtual and augmented reality traffic will increase 20-fold.
Virtual reality (VR) works beyond gaming. For example, companies can now use VR to create digital conferences. Remote attendees can interact with 360-degree webinars, chat rooms, and stands.
More businesses are using VR to reach consumers worldwide.
VR is also used as a component of digital health. Museums and theatres could start embracing this technology as well. VR is a great way to keep your doors open in light of COVID-19 and social distancing.
3. Augmented Reality
Augmented reality (AR) can help consumers better visualize data. For example, Amazon and IKEA already use AR. These businesses allow consumers to visualize how pieces of furniture would fit within their homes.
Consumers can also “try on” a tattoo in real-time or picture plants in their gardens.
Businesses are also using AR to rebuild and reconstruct their products to appear more accessible.
4. UX Microcopy
Without strong copy, your brand’s voice and tone could seem impersonal, disengaging, and inconsistent. You could struggle to connect with your customers as a result.
UX copywriting is becoming more important now than ever. With fewer in-person interactions, it’s important to keep your audience engaged. A UX copywriter can develop a communication style that resonates with the consumer.
Microcopy can ensure the brand’s voice and tone is personal, engaging, and consistent. You could generate brand trust and loyalty as a result.
5. Voice UI for UX
More consumers are relying on Alexa, Siri, and Google to answer their questions using voice search. Voice UI (VUI) is changing how we engage with search engines. It also allows consumers to call Uber for a ride or turn on the lights within their homes.
More organizations are finding ways to implement VUI as part of their UX process. Voice capabilities can offer consumers ease and convenience. Creating immersive voice experiences can help them connect with your brand.
Look for ways to implement touchless interactions. For example, you can use air gesture control within your design.
6. Behavioral Design
It’s essential to understand the consumer’s needs and behaviors. Otherwise, they might experience issues and roadblocks. Behavioral design is becoming more important to the user experience as a result.
You can systematically change human behavior through persuasive modifications with user experience design. For example, you can:
- Reinforce social circles
- Entertain consumers
- Encourage self-fulfillment
- Maintain the user’s attention
Apple’s smartwatch has already added a handwashing detection feature to encourage people to adopt new behaviors.
7. Advanced Personalization
Understanding your customers can ensure you make the most of these UX design trends. Otherwise, you might struggle to meet their needs and expectations. Personalization can enhance the user experience as well.
The user should feel like the content and experience are created with them in mind. Improving the UX with personalization can boost brand trust and conversions. Your ROI could improve as a result.
For example, Spotify now offers personalized music suggestions. Amazon creates a personalized homepage for its users based on search behaviors, too. Google also offers predictive search suggestions based on the user’s behaviors.
You can make the interface more personal by offering content that’s relevant to each consumer.
8. Immersive Experiences
3D design is going further than ever before. You can use VR and AR technologies to take 3D design a step further. For example, you can present products in 3D to draw the user’s attention.
3D design can make products more appealing to the user. You can increase their dwell time, boosting your search ranking as a result.
9. Motion Graphics
Creating engaging, animating stories can increase dwell times as well. You can combine a minimalistic interface with eye-catching elements. Micro-animations with transitions and buttons can boost engagement as well.
10. Realistic Textures
Adding realistic textures can create a feeling of connection between your products and customers. Consider realistic contours, grains, and textures within your user experience design.
The interface can start to feel more human as you convey emotion through physical objects.
11. Advanced Landing Pages
Hyper-realistic and complex animations can help attract and amaze consumers. You can also use complex renders and illustrations. These smart marketing techniques can better captivate your target audience.
Take the time to identify issues users are experiencing with your content, too. Otherwise, they could leave, impacting your bounce rate.
12. Unusual Illustrations
Vivid colors and scalable vector graphics (SVG) can also wow your target audience. You can draw people toward specific pieces of content to keep them engaged.
Wow-Worthy Designs: 12 User Experience Design Trends of 2021
Don’t fall behind the latest UI/UX design trends. Instead, use these trends to enhance the user experience. By improving your content with user experience design trends, you can captivate and engage your target audience.
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