If you’re just starting out in the business world, you’ve probably begun developing the framework of your marketing plan. And while having a solid marketing plan is essential for making it in the business world, knowing a few tricks can also help you tremendously. This blog will tell you Simple Marketing Tricks That Will Make Your Small Business Gain Traffic.
Keeping above the competition in business means that you need to use every tool at your disposal. And knowing which tools your competitors are using is also essential to keeping your lead and for devising forward-moving strategies.
With the amazing tools that we have in the digital age, marketing has become more competitive and edgy than ever before. In fact, with the development of social media alone, the marketing world has changed drastically.
If you’ve just opened the doors to your business, or if you’re about to launch an online storefront or a startup, here are a few simple marketing tricks that can help you to meet your business goals.
Welcome to the 21st Century, where more people communicate with pictures than with anything else. Yes, memes are a subtle way to send a message or to make a statement when using social media and other content-sharing platforms.
Studies have shown that people are engaged more easily with pictures than with screens filled with text. And when you blend words and pictures, you have the perfect vehicle to send a message: the meme. This is why infographics are so popular and effective, because the visual stimuli is hard to ignore, and the messages are easily digested.
Memes can send messages about your brand, the service you offer, the products you produce, or any other message you’d like to send. And by marketing with memes, you’re targeting a wide consumer group that includes Gen X, Millennials, and Gen Z.
Promote Yourself Using Your Employees
As stated at the beginning, you have to use every tool in your toolkit if you want to succeed in business today. And using your employees for marketing is such a tool, one that not many business owners think of.
For example, you can purchase promotional materials such as little trinkets, apparel, magnets, and even promotional company calendars. Giving your employees some of these promotional items (especially apparel) can help you to increase brand awareness and get your message out there.
Basically, the more eyes you have on your logo, slogan, or business name, the more people will begin to remember your business, ask about your business, or seek out your storefront to shop for products or services.
Additionally, your employees can also help you to give away promotional items out in their local communities, which can broaden your local reach.
Get on Tik-Tok
Just what the heck is Tik-Tok anyway? Well, if you’re not at least in your early 20’s or 30’s you might not know what Tik-Tok is, but you should.
Tik-Tok has taken video shorts and sensationalized them, and this has begun a huge competition with the most used video content site, YouTube. And while having a YouTube channel is also a great marketing strategy, getting on Tik-Tok while the momentum is still propelling the platform forward is a great way to reach a younger audience.
With Tik-Tok, you can make short dance videos, incorporate popular music, or showcase elements of popular culture all while sending a message about your business. And since Tik-Tok is the perfect place for short video clips, these don’t take too much time or resources to produce.
Targeting the younger audience through the platforms they use the most is beginning to start trending in the business world. And as time goes on, you can only expect to see more businesses using this strategy.
Marketing your business doesn’t have to be boring at all. And by using elements of popular culture within your marketing plan, you’ll be able to outwit those competitors who are still going the more traditional route.