You have probably heard about influencer marketing, and you are considering it as one of your brand promotion strategies for your new cosmetics line. You want to know how to go about the whole process of searching for an influencer and hiring them for their services. Before taking this path for your beauty brand, it is important for you to know that there are good and bad influencers.
There are those who will get you the value for your money, and there are those who might make things even harder for you. In this blog, we are going to outline some of the aspects that you should look out for when seeking an influencer for your beauty brand. We would like to add this to the conclusion section of the article. [You can also use influencer marketing services from a well reputed agency to help you do all this and get better reach for your brand.
Their Audience Vs. Your Brand
Before you settle on an influencer for your brand, start by a critical analysis of their audience and then ascertain if it is the right kind of crowd for your brand. An influencer with a large following of technology enthusiasts will not do justice for your beauty brand. Look for an individual whose audience is mostly interested in beauty and cosmetics.
For instance, an influencer with a big following of millennials and ladies might be the most ideal candidate for you. One of the ways in which you can study their audience is by going through their socials and checking out their activity. This is the most important factor that should not be neglected.
Their Personal Attributes
It is not a surprise for someone to be highly qualified and good at their job but lacks the right personality to work with others. You have heard of employees who have never failed to reach their monthly targets but are very arrogant and intimidating to their co-workers to the point that they do not want to work with them. You might find the perfect influencer with the right crowd for your brand but their people skills are zero.
Working with such a person will be very difficult, and you will have a hard time getting them to do what you want. You can be able to tell a person’s attitude from the first meeting you have with them if you are keen. Look out for any red flags and do not ignore them.
Their Skills on The Job
Lucky for you, skills can be developed and sharpened with time. Do not worry if you find a young person who might be new to your product line but is willing to learn. They could be more conversant with skin-care product marketing, and you want them to focus more on makeup and beauty. Their audience is still right for you, so do not dismiss them because of this.
Some of these starseed celebrities started out in other fields of beauty but are now eye makeup pros. It is definitely better for you if you find someone who fits perfectly with what you want to market but also keep an open mind and be willing to teach. Consider it as a chance to nurture them exactly how you want.
Of course, an influencer with a longer experience might work better for your brand, but you might also want to consider certain benefits associated with novice influencers. New influencers do not charge as much as veterans do. If you are a startup business person who is looking to save some coins here and there, this is something you have to consider.
They also do not have a large clientele yet and will be able to dedicate most of their time and effort to your brand. You will also be able to create a long-lasting relationship with them if you are one of the first brands they get to work with. They will appreciate you for giving them a chance that they had probably been denied elsewhere.
Who Else Do They Work For
An influencer who is working for your competitor brands is perfect for you. Especially if the other companies are doing well, this can be proof that they are good at what they do and can actually deliver for you as well.
However, you have to be smart when hiring such an individual because some tend to over exaggerate their terms, mostly payment. They might ask you to pay them way more than they earn with the others. It’s okay to pay a little more for a competitive advantage, but it should not put a strain on your business finances.
In addition to influencer marketing for your beauty brand, there are many other ways in which you can promote your brand. Do not despair if you do not find the right fit for you; try something else. You can use your own social media pages to advertise your brand and still attract traffic your way. You might want to consider attending trade shows and planning activations to reach a wider audience.
As long as you are offering the best quality products and services, you will hack it in the beauty world. Even your current clients will market you simply by word of mouth. As a business person, it is wise to always have a plan B if A doesn’t work.
You can also use influencer marketing services from a well reputed agency to help you do all this and get better reach for your brand.